I'm Cassie Lien, a creative and results-driven Graphic Designer with a passion to drive positive change through design.
I drive business growth through cross-functional collaboration with marketing and creative teams, creating marketing assets, templates, and campaigns from concept to execution, while aligning within strict brand guidelines.
I specialise in digital and print design, including multi-format adaptation across channels and print-ready artwork preparation. With experience spanning retail, tech, and the cultural sector, I have delivered over 700 creative assets including email campaigns, social media content, website and app graphics, presentation decks, event materials, flyers and large-scale OOH prints.
As a global citizen, raised in Germany, the US, Taiwan, and the UK, I bring a deep appreciation for diversity and culture. This perspective shapes my creative approach and allows me to connect with a wide range of audiences. I'm also fluent in English and Mandarin, and I speak some German!
