A city-wide celebration of creativity and culture across funded by Leeds City Council.
As the Junior Artworker, I supported marketing campaigns by producing print and digital designs in collaboration with the Creative, Marketing, and Comms teams.
Role
Junior Artworker
Junior Artworker
Sector
Arts & Culture
Arts & Culture
Discipline
Campaign Identity, Artwork Production
Campaign Identity, Artwork Production
THE GUARDIANS OF LEEDS
An augmented reality trail featuring spoken word by Leeds poets,
in collaboration with South African artist Xabiso Vili.
in collaboration with South African artist Xabiso Vili.
Tasked by the Producers and Marketing Manager, I designed
six large-scale vinyl posters and a leaflet in one week, using supplied illustrations, copy, and brand guidelines.
six large-scale vinyl posters and a leaflet in one week, using supplied illustrations, copy, and brand guidelines.
Solution
- Simplified dense content into clear, engaging designs.
- Proactively sourced missing assets, coordinated with printers for technical accuracy, and maintained strong communication with the team throughout.
- Simplified dense content into clear, engaging designs.
- Proactively sourced missing assets, coordinated with printers for technical accuracy, and maintained strong communication with the team throughout.
THIS IS A FOREST
An exhibition by LEEDS 2023 and interactive arts studio Invisible Flock, exploring how people can collaborate with nature through art, sculpture, film, and data.
Collaborating with the Creative Manager, I developed a campaign concept reflecting the exhibition’s themes.
Impact
- My concept was displayed throughout the city.
- 2,004 attendees.
- 28 engaged schools.
- 2,004 attendees.
- 28 engaged schools.
NORTHERN DREAMING
Northern Dreaming is a book created by LEEDS 2023 and the British Library to gift to babies born in 2023.
Tasked by the Creative Learning Engagement team, I designed a poster and an 18-page learning resource book that aligned visually with the Northern Dreaming book.
Impact
- 24 engaged schools.
- 2,344 engaged pupils.
- 2,344 engaged pupils.
THE GIFTING
LEEDS 2023’s finale show, co-produced with Slung Low at Versa Studios, featuring a 12-story immersive performance.
As sole designer during the Creative Designer’s absence, I adapted the campaign identity across social media, print, OOH ads, banners, and stickers, and prepared designs for print.
Impact
- 20,000 leaflets and posters printed.
- 3,207 tickets sold.
- 3,207 tickets sold.
