Karen Millen is a premium womenswear brand, established since 1981.
As the Junior Graphic Deisgner, I designed assets for multiple marketing channels, tailoring visuals based on regions and performance data.
Role
Junior Graphic Designer
Junior Graphic Designer
Sector
Fashion & Retail
Fashion & Retail
Discipline
Digital Marketing Design, Campaign Identity, Artwork Production
Digital Marketing Design, Campaign Identity, Artwork Production
THE EDIT
The Edit was a direct mail magazine highlighting campaigns and product launches.
Tasked by the Loyalty Team, I designed the first edition. As this was a new initiative, the challenge was defining its purpose and balancing a premium feel with promotional goals.
Impact
- 50,000 copies printed and delivered for the subscribers.
SOCIAL MEDIA ASSETS
Tasked daily by the Social Media Team, I created daily organic and paid assets for campaigns, promotions, influencer partnerships, and trends.
Collaborating with the Creative Manager, I developed a campaign concept reflecting the exhibition’s themes.
Impact
- Created 100+ assets using a template system.
- 12 Days of Christmas campaign resulted in 8,000+ Instagram followers in 12 days.
- @georgia.louise1 partnership delivered a 20% ROI.
- 12 Days of Christmas campaign resulted in 8,000+ Instagram followers in 12 days.
- @georgia.louise1 partnership delivered a 20% ROI.
EMAIL ASSETS
Tasked to lead the brand’s top-performing channel ‘email’, I produced daily assets in collaboration with the CRM team, and solving inefficient workflows caused by outdated briefs and scattered communication.
Impact
- Created 500+ assets.
- Drove 17% YoY Black Friday revenue growth using insights from Trade, SEO, and CRM teams.
- Boosted engagement with trend-driven, A/B-tested content.
- Cut turnaround time by 2 days.
- Drove 17% YoY Black Friday revenue growth using insights from Trade, SEO, and CRM teams.
- Boosted engagement with trend-driven, A/B-tested content.
- Cut turnaround time by 2 days.
WEBSITE & APP ASSETS
Tasked daily by the App and E-commerce Team, I created assets across desktop, mobile, and app for multiple regions (UK, US, EU, AUS, Middle East), adapting to frequent promotional changes.
Impact
- Created 100+ assets.
- Redesigned PLP banners, increasing conversion by 7%.
- Redesigned PLP banners, increasing conversion by 7%.
